There are no cover bands in the rock and roll hall of fame – differentiate the Scott Ginsberg way

We are all individuals, and we like to be thought of as individuals. Not numbers, not the guy from XYZ Co, not so-and-so’s husband, wife, brother, boss etc. Just us, as we are. So why is it then that we so often hide that real us to project the...
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Delighting a client is so easy……

“Under promise and over deliver” – these are the very wise words of Tom Peters. It’s such a simple concept but in practice so few businesses manage to do it. This baffles me. If we manage our client’s expectations, if we let them...
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The Secret Of Small Talk

I’m often amazed at how many people I meet who tell me that they are no good at making small talk. They are happy to chat with friends, or people that they meet at a party. But when it comes to business, when it comes to networking, they find it...
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Get the job you really want this new year

I was a recruiter for a very long time, actually longer than I would like to mention (okay 16 years) and in that time, and ever since, I am asked by people to help them in their careers. I’m asked to look at CVs, help with interview preparation,...
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Holidays are coming! What a great time to network

With ‘silly season’ almost upon us, many are thinking of the wasted working weeks coming up, where their clients aren’t around to speak with, or are too busy being entertained and entertaining to think about new business. I must say I have...
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