Author: james

Former CEO at Animalz, a remote content marketing agency producing the best content on the web for B2B Saas companies. Founder of the Master Slam, a poetry slam-style debate about startups and tech. She is also aTEDx organizer and speaker trainer, instructor on “How to Use Storytelling to Get What You Want,” a workshop about using storytelling for career advancement at General Assembly and Startup Institute.

They discuss the growth of an innovation in content marketing, brand marketing, building community, evolution in distributing content, content strategy, leveraging content, saying no to platforms, being logical, the master slam and not having a plan.

Ratul has over 15 years of experiences in building and launching customer experience solutions for companies to service their customers, and has infused the voice-of-the-customer into the product roadmap and marketing plans, and is highly experienced in building marketing strategies and executing the go-to-market plans.

Through his consultancy CXpert he works with leaders at some of Australia’s most recognisable brands, with the goal of building organisations, employees and customers love is the driving force behind the training core CX management fundamentals, which was launched launched earlier this year, to great acclaim, and provides mentoring to CX managers across the globe.

He has been growing and helping develop customer-focused large and small businesses for over 25 years now.

His clients have included brands such as Sky, NowTV, Apple, ING, KFC, Philips, Cancer Research UK, Talk Talk, Gazprom, Intercontinental Hotel Group, Olympus, Harper Collins, the UK Gov’s Crown Commercial Service, Microsoft, Nespresso, Pearson and Costa Coffee as well as numerous tech vendors and many smaller and medium sized businesses.

They discuss quality at Rolls Royce and Bentley, getting the basics right, channel shift, managing transitions, managing trust and values driven business.