Ep1 – The Marketing Disruption Edition with Barnaby Wynter
James chats with Barnaby Wynter – Marketing Disrupter, Keynote Speaker, Paleontologist, Founder of the Brand Bucket Company, Author, Serial Entrepeneur, Marketing and Rebranding Expert.
In 1999 Barnaby became the youngest Managing Director of a top 200 ad agency, having worked in four leading London ad agencies in client service. Since then he takes nothing for granted. Having launched over 450 brands, he says things change every day. “Almost every rule I learnt has been reconfigured.”
They discuss building schools in Africa, driving old cars across Europe, what makes a great business, value propositions, online vs the high street, service and relationships… as well as what Marks & Spencer will look like in the future.