S2E7 – The Using Content and Communicating Edition with Grant Leboff
James chats with Grant Leboff, one of the U.K’s leading Sales and Marketing experts.
His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles: ‘Stickier Marketing’ (2014) ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) all bestsellers.
Grant Leboff’s fifth book, ‘The Myths of Marketing’ will be published in January.
A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.
He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world, as well as being a regular contributor to many business magazines, newspapers, and radio broadcasts.
They discuss changing communications channels, talking with and listening to your clients, building relationships, interrupting audiences, using content, the London Underground and delivering what your customers actually want.