S2E9 The Motorcycle Culture and Club Level Service Edition with Dutch Van Someren
James chats with Anthony “Dutch” Van Someren, who after 25 years in the media industry leading creative brand and marketing in companies like MTV, Bravo, Cartoon Network, Extreme Sports Channel, Harper Collins Publishers, and then an advertising agency he changed direction and created the Bike Shed Motorcycle Club.
It started in 2011 as a blog about motorcycle culture, which launched into an annual exhibition retail and hospitality event in 2013, which celebrated its 10th event last May at the Tobacco Dock in London with 17,000 attendees. And then in 2015 opened as a full time destination venue in Shoreditch under four huge victorian railway arches, offering club level hospitality, retail, events, a barbershop, galleries, and lounge spaces to a global audience of people who love motorcycles, and people who love people who love motorcycles, and their friends, their dogs and kids.
The club, which doesn’t require membership, but has about 800 members, welcomes 2400 people a week through its doors and reaches 2.4 million people a month on social media, globally. And in 2020, they’re opening a 30,000 square foot venue in Los Angeles.
They discuss motorcycle culture, building tribes, mucking in and being a good parent, hiring the right people, evolving business and Captain Kirk.