S4e13 The Asking for Salad When They Want A Burger Edition with Colin Shaw
James chats with Colin Shaw, an original pioneer of ‘Customer Experience.’ LinkedIn has recognised him as one of the ‘World’s Top 150 Business Influencers’, where he has 291,000 followers.
Colin’s Customer Experience consulting company, Beyond Philosophy, has been recognised by the Financial Times as ‘one of the leading management consultancies for the last four years. Shaw is the co-host of the highly successful Intuitive Customer podcast.
They discuss what it means to improve customer experience, changing customer demands, hiding behind covid, call centres, emotional drives, subconscious messages, focusing on the wrong thing, heuristics, loss aversion and treating people as human beings.