S4e18 The Data Is The New Water Edition with Ratul Shah
James chats with Ratul Shah, Head of Product Marketing at SAP Custom Data Solutions.
Ratul has over 15 years of experiences in building and launching customer experience solutions for companies to service their customers, and has infused the voice-of-the-customer into the product roadmap and marketing plans, and is highly experienced in building marketing strategies and executing the go-to-market plans.
As the Head of Product Marketing for SAP Customer Data Solutions, he continues to expand his passion for customers into everything the team delivers.
Ratul has held various leadership positions at Aprimo, Passageways, ExactTarget (now Salesforce, and ININ (now Genesys). Ratul holds a B.S. in Electrical Engineering from Purdue University, and earned his MBA from Indiana University.
They discuss generation Alpha, solving problems for our customers, using data and data models, new value chains, the new water, business evolution, experience evolution and the value and power of data.