Real World Cross-Selling

Real World Cross-Selling


This is professional sales skills workshop designed to enable delegates with the skills and confidence necessary to extend the range of business completed with existing clients. The focus is on a practical and pro-active approach to client relationships and cross selling.



Who is this Cross-Selling course for?


This course is for anyone looking to develop their professional sales skills and confidence to win more business by harnessing the relationships your business has already got.


It is appropriate for all levels of experience and can be tailored to your requirements.




“James brings a fresh and contemporary perspective to sales in a professional services context.”


Ed Turner – Managing Director, Taylor Vinters LLP




Positive Outcomes


You will leave the course able to dramatically improve the opportunities to cross sell. You will be confident in identifying client needs more accurately and able to spot opportunities for selling additional services and gaining commitment from your client.



Typical course topics covered:


Introduction to Soft Selling

– The benefits of Cross-Selling

– Improved product knowledge

– Spotting cross-selling opportunities

Understanding client motivations

– Understanding features Vs benefits

– Effective questioning and listening to understand a client’s needs

Presenting your services

– Gaining client commitment and closing



“James has provided fantastic guidance in helping to rejuvenate and streamline our company’s pitching and sales processes, resulting in us winning more profitable business more often. A highly personable, commercially astute and passionate professional. I cannot recommend James highly enough.”


Max MacGillivray, MD – Redfox Executive Recruitment


Contact me


Please do get in touch to chat through your thoughts. You can email me at,
or call me on + 44 (0) 7736 831151.


I look forward to speaking soon,