Super Soft Selling™

Super Soft Selling ™ is consultative sales skills workshop designed to build confidence, overcome fears and concerns and provide real world skills specifically for a business services environment.


The focus is on a consultative and soft selling approach whilst building lasting and trusting client relationships.


Don’t just be great at what you do, be great at selling it too!

Who is this Super Soft Selling ™ training for?


This course is for anyone looking to develop their professional sales skills and build the confidence to win more business. It is appropriate for all levels of experience and can be tailored to your requirements.

“James brings a fresh and contemporary perspective to sales in a professional services context.”


Ed Turner – Managing Director, Taylor Vinters LLP

Practical Outcomes


You will leave the course with a comprehensive understanding of the principles and techniques of consultative soft selling. You will be able to build long term working relationships with your clients, whilst improving conversion rates.

You will learn:


– Understanding the benefits of a consultative selling approach

– The art of soft selling and the importance of know, like and trust

– Establishing rapport and building trust

– Understanding a client’s needs and selling benefits

– What makes a client buy?

– The stages of a sales model

– Your message and differentiation

– Communicating with your clients and using language skills

– Preparation before a meeting with a new/potential client

– Listening and questioning skills and identifying opportunities

– Identifying and understanding buying signals

– Objection handling

– Gaining commitment and closing a sale


The course can also contain an element of complaints handling and dealing with difficult people, if appropriate to your business.

“James has provided fantastic guidance in helping to rejuvenate and streamline our company’s pitching and sales processes, resulting in us winning more profitable business more often. A highly personable, commercially astute and passionate professional. I cannot recommend James highly enough.


Max McGillivray, Managing Director – Redfox Executive

“Our research and sales groups recently participated in James’ sales training program. It was really fantastic, comprehensive and personally beneficial for my goals in sales around building long-term client relationships – I can’t wait to start applying what I learned!


James speaks with authority on his topics and runs a tight ship as he presents. He kept our rowdy group in order and we all had nothing but great things to say about his recommendations. Could not have enjoyed it more!


Kathryn Taylor, Executive Consultant – 6 Group Houston

Contact me


Please do get in touch to chat through your requirements. You can email me at,
or call me on + 44 (0) 7736 831151.


I look forward to speaking soon,


Super Soft Selling